Questionable People
Unquestionable Results

We’re a non-agency founded by brothers with a DIY work ethic and genuine concern for other humans. We are enamored with what we do and take our work more seriously than we take ourselves.

No one’s ever
won a race by “keeping the pace”

In 2008, Marc and Jason Debiak had a realization: everything around us is ugly. We need to make it look better. With that ambitious mission in mind, Paper Tiger was born.

It didn’t take long for us to notice the other problems in our industry: needlessly complex technology, thoughtless execution, a lack of storytelling, bad manners, and zero transparency.

For the last 16 years, we’ve been among the first to do the opposite of these things. From embracing open communication to adhering to a strict work-life balance, we’re dedicated to never working at an “agency.”

Along the way, we’ve seen just about everything and worked with clients of all sizes and industries. We are proud generalists, more concerned with breaking clients out of their hyper-niche industries than with specializing in any.

Our mission is to deliver the highest amount of quality with the least friction.

Our vision is to be the last agency standing after AI takes over the world.

Our values are the same as they’ve always been - do incredible work, enjoy people, and keep it real.

We lean on collective expertise, never individual strengths

Nothing brings more value to creative work than diverse perspectives. Our team comes from vastly different backgrounds and parts of the world—so they come to the table from different schools of thought. We embrace that contrast to approach every problem, project, and progression from multiple viewpoints, each influencing how we get where we need to go.

Our work best tells our story

Year
Project name
2014
Vida Bem Vinda
Vida Bem Vinda website
2014
Watermark
Watermark website
2014
bmpur
bmpur website
2013
Blood Brother Documentary
Blood Brother Documentary website
2013
Bobby Buka MD
Bobby Buka MD website
2013
Cherokee Word For Water
Cherokee Word For Water website
2013
Cold Pressed Raw
Cold Pressed Raw brand and website
2013
DriveTime
DriveTime microsite development
2013
Eraluxe
Eraluxe ecommerce website
2013
Ferrara Jerum
Ferrara Jerum website
2013
Find Daily
Find Daily website design
2013
Future Hosting
Future Hosting website
2013
G&S Solar
G&S Solar brand and website
2013
Get Right Music
Get Right Music website
2013
Jetpack
Jetpack website
2013
Morgan Visconti
Morgan Visconti website
2013
Obsessive Compulsive Cosmetics
Obsessive Compulsive Cosmetics website
2013
Pabst Blue Ribbon
Pabst Blue Ribbon asset designs
2013
Project Risk Analytics
Project Risk Analytics website
2013
Sarabeth's Restaurants
Sarabeth's Restaurants website development
2013
Shorefire Media
Shorefire Media website
2013
Spark Media
Spark Media website
2013
Sparkle Athletic
Sparkle Athletic website
2013
The Smith Restaurant
The Smith Restaurant website
2013
Tidal Magazine
Tidal Magazine website development
2013
Timeless Treasures Fabrics
Timeless Treasures Fabrics ecommerce website
2013
TopCap
TopCap website
2013
Traveling Picture Show
Traveling Picture Show website
2013
Vuguru
Vuguru website
2013
Yoga Today
Yoga Today website
2013
Zagara Restaurant
Zagara Restaurant website
2013
digitalundivided
digitalundivided brand and website
2013
iMediaEthics
iMediaEthics website
2013
theprintspace
2012
Andrew Eccles Photography
Andrew Eccles Photography website
2012
Andrew Ross Sorkin
Andrew Ross Sorkin website
2012
Arden Reed
Arden Reed brand and ecommerce website
2012
Baltz & Company
Baltz & Company website development
2012
Betches
Betches brand and website
2012
Caliber Media Company
Caliber Media Company brand and website
2012
Chef's Club
Chef's Club website
2012
Class Tempo
Class Tempo website
2012
Copious
Copious website development
2012
Endeavor Media
Endeavor Media website
2012
Fortress ITX
Fortress ITX brand and website
2012
Giovanna Rana Restaurant
Giovanna Rana Restaurant website
2012
Google Inc.
Google Inc. email designs
2012
Greenmantle
Greenmantle website
2012
Happy Finish
Happy Finish website design
2012
ImpacTree
ImpacTree website
2012
Jared Lee Music
Jared Lee Music website
2012
Karam & Missick
Karam & Missick website
2012
Kyle Patrick
Kyle Patrick website
2012
MIT Sloan
MIT Sloan website development
2012
Mirror Mirror Makeup
Mirror Mirror Makeup brand and ecommerce website
2012
Mr. Kate
Mr. Kate ecommerce website
2012
New London Fire
New London Fire brand and website
2012
Niall Ferguson
2012
ParrisWhittaker
ParrisWhittaker website
2012
Rallyverse
Rallyverse website
2012
Redshift 3D
Redshift brand and website
2012
Renman MB
2012
River Edge Design Studio
River Edge Design Studio website
2012
Savored
Savored email designs
2012
Seed Scientific
Seed Scientific website
2012
Sony
Sony website development
2012
Spectre Shop
Spectre Shop ecommerce website
2012
Tauck Family Foundation
Tauck Family Foundation website development
2012
The Budget Fashionista
The Budget Fashionista brand and website
2012
The Crash Reel Documentary
The Crash Reel Documentary website
2012
The Mindful Center
The Mindful Center brand and website
2012
The New York Times Ad Lab Challenge
The New York Times Ad Lab Challenge website
2012
The New York Times Film Club
The New York Times Film Club website
2012
Theresa Andersson
Theresa Andersson website
2012
ThinkTank
ThinkTank website
2012
Tyco
Tyco microsite development
2012
Valet
Valet website development
2012
We Love Bold
We Love Bold website development
2012
World Wide Hearing
World Wide Hearing brand and website
2011
American Express
American Express microsite development
2011
Andy Grammar
Andy Grammar website
2011
Angels & Kings
Angels & Kings website
2011
Auto Couture Motoring
Auto Couture Motoring brand and website
2011
Cannibal Restaurant
Cannibal Restaurant website development
2011
Conner Youngblood
Conner Youngblood website
2011
Crush Music
Crush Music websites
2011
Little Host
Little Host ecommerce website
2011
Mary A. Hall
Mary A. Hall website
2011
Phenomenon
Phenomenon brand and website
2011
Rey Interactive
Rey Interactive websites
2011
SailThru
SailThru email design
2011
SelectNY
SelectNY website
2011
Self-Titled Magazine
Self-Titled Magazine website
2011
TantesHaus
2011
The Kills
The Kills MySpace website
2011
Trendsetter Marketing
Trendsetter Marketing website
2011
Work-Bench
Work-Bench website
2011
Xfund
Xfund brand and website
2010
Aiden
Aiden website
2010
Alternative Press Magazine
Alternative Press Magazine website