Questionable People
Unquestionable Results

We’re a non-agency founded by brothers with a DIY work ethic and genuine concern for other humans. We are enamored with what we do and take our work more seriously than we take ourselves.

No one’s ever
won a race by “keeping the pace”

In 2008, Marc and Jason Debiak had a realization: everything around us is ugly. We need to make it look better. With that ambitious mission in mind, Paper Tiger was born.

It didn’t take long for us to notice the other problems in our industry: needlessly complex technology, thoughtless execution, a lack of storytelling, bad manners, and zero transparency.

For the last 16 years, we’ve been among the first to do the opposite of these things. From embracing open communication to adhering to a strict work-life balance, we’re dedicated to never working at an “agency.”

Along the way, we’ve seen just about everything and worked with clients of all sizes and industries. We are proud generalists, more concerned with breaking clients out of their hyper-niche industries than with specializing in any.

Our mission is to deliver the highest amount of quality with the least friction.

Our vision is to be the last agency standing after AI takes over the world.

Our values are the same as they’ve always been - do incredible work, enjoy people, and keep it real.

We lean on collective expertise, never individual strengths

Nothing brings more value to creative work than diverse perspectives. Our team comes from vastly different backgrounds and parts of the world—so they come to the table from different schools of thought. We embrace that contrast to approach every problem, project, and progression from multiple viewpoints, each influencing how we get where we need to go.

Our work best tells our story

Year
Project name
2010
Ask The Pilot
Ask The Pilot website
2010
Bad Rabbits
Bad Rabbits MySpace website
2010
Bryan Sheffield Photography
Bryan Sheffield Photography website
2010
Canoe Ventures
Canoe Ventures website development
2010
Care Bears on Fire
Care Bears on Fire album design
2010
Children's Day NYC
Children's Day NYC brand and website
2010
Colin Kane
2010
Content Mode
Content Mode website design
2010
Danbee Investigations
Danbee Investigations website
2010
Dima Productions
Dima Productions website
2010
Domino Records Radio
Domino Records Radio website
2010
Eteignez Votre Ordinateur
2010
Fulton Stall Market
Fulton Stall Market website
2010
Hazed and Confused
Hazed and Confused brand and website
2010
In God We Trust
In God We Trust ecommerce website
2010
LMNOP
LMNOP website development
2010
Lacrosse Playground
Lacrosse Playground ecommerce website
2010
Lalaland Vintage Clothing
Lalaland Vintage Clothing ecommerce website
2010
McLean Masterworks
McLean Masterworks website development
2010
SGC Clothing
SGC Clothing ecommerce website
2010
Seaport Music Festival
Seaport Music Festival brand and website
2010
Super Speeders
Super Speeders website
2010
The Grey Restaurant
The Grey Restaurant website development
2010
Yard Sale University
Yard Sale University brand and website
2009
Attilio's Tavern
2009
BroBible
BroBible brand and website
2009
Death+Taxes
Death+Taxes website
2009
Hangover Spot
Hangover Spot website
2009
Jarrod Gorbel
2009
Mimoza
Mimoza MySpace website
2009
Ruben Fleischer
2009
S-Curve Records
S-Curve Records website
2009
School of Food
School of Food website
2009
The Rocking Chair
The Rocking Chair brand and website
2009
Viva La Rock
Viva La Rock website
2009
Warner Brothers Records
Warner Brothers Records design
2009
We The Kings
We The Kings album design
2008
Ben Porat Yosef
2008
Ed Vallance
Ed Vallance MySpace website
2008
Opus Management Group
Opus Management Group brand and website
2008
Pantina Cosmetics
Pantina Cosmetics package design
2008
Rosewood Ghosts
Rosewood Ghosts website
2008
SRP Music Group
SRP Music Group MySpace website
2008
Serene Serene
Serene Serene brand and website
2008
Thunder Down Country
Thunder Down Country website
2008
Thursday
Thursday website and package design
2008
Train-a-Dog
Train-a-Dog website
2008
Vampires Everywhere
Vampires Everywhere MySpace website
2008
Violet and Lola
Violet and Lola website