Insider Inc.

Corporate website redesign for a digital publishing brand.

The website behind the websites

Insider Inc., the publisher behind massive online news sites like Business Insider, approached Paper Tiger to redesign their corporate site. Insider is a well-established brand with a great story to tell and they were looking for something truly special to capture who they are as a company.

Launch Project
  • Interface Design
  • Performance Optimization
  • User Experience Design
  • Website Development
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Giant brand and message packed into a concise little website.

Insider Inc. has a lot to say but a corporate site is brief by nature. We worked closely with the team at Insider to compile the right messaging and visual content required to convey who they are. Insider delivers amazing content on a wide range of devices to over 350 million people around the world and their site needed to convey the scope of that.

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What if we told you this was a custom Squarespace site?

Squarespace is best-known as a platform that empowers people to build a nice website without the assistance of a professional web designer. It offers a lot of great features that are appealing to businesses of all sizes, but sometimes the templates they offer just aren't custom enough. For Insider, we worked within the Squarespace Developer Platform to create a site that has a truly bespoke feel while retaining the powerful tools provided out-of-the-box.

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