Questionable People
Unquestionable Results

We’re a non-agency founded by brothers with a DIY work ethic and genuine concern for other humans. We are enamored with what we do and take our work more seriously than we take ourselves.

No one’s ever
won a race by “keeping the pace”

In 2008, Marc and Jason Debiak had a realization: everything around us is ugly. We need to make it look better. With that ambitious mission in mind, Paper Tiger was born.

It didn’t take long for us to notice the other problems in our industry: needlessly complex technology, thoughtless execution, a lack of storytelling, bad manners, and zero transparency.

For the last 16 years, we’ve been among the first to do the opposite of these things. From embracing open communication to adhering to a strict work-life balance, we’re dedicated to never working at an “agency.”

Along the way, we’ve seen just about everything and worked with clients of all sizes and industries. We are proud generalists, more concerned with breaking clients out of their hyper-niche industries than with specializing in any.

Our mission is to deliver the highest amount of quality with the least friction.

Our vision is to be the last agency standing after AI takes over the world.

Our values are the same as they’ve always been - do incredible work, enjoy people, and keep it real.

We lean on collective expertise, never individual strengths

Nothing brings more value to creative work than diverse perspectives. Our team comes from vastly different backgrounds and parts of the world—so they come to the table from different schools of thought. We embrace that contrast to approach every problem, project, and progression from multiple viewpoints, each influencing how we get where we need to go.

Our work best tells our story

Year
Project name
2020
Genius Lyricist 2020
Genius Lyricist 2020 website
2020
Goodbets Group
Goodbets Group website
2020
Horizon Investments
Horizon Investments website design
2020
Hutton Brickyards
Hutton Brickyards website development
2020
Maison MRKT
Maison MRKT website design
2020
Mercy Project
Mercy Project website
2020
Michigan Software Labs
Michigan Software Labs website development
2020
National Machinery
2020
Okay to Say
Okay to Say website
2020
Pallaby
Pallaby ecommerce website
2020
Robert Louis Stevenson School
Robert Louis Stevenson School website
2020
Robert's Business Solutions
2020
Southwest Transplant Alliance
2020
Straightline Technologies
Straightline Technologies website
2020
Texture Capital
2020
The Browning School
The Browning School website
2020
The Crash Reel
2020
Veré Health & Wellness
2020
WETA
2020
Yale Productions
2019
19th & Park
2019
Agilitee
2019
American Industrial Hygiene Association
2019
Aquaduct
2019
Building Equity Management LLC
2019
Chadwick Stokes
2019
Content Candy
2019
Copy & Art
2019
Creativity Post
2019
Faith Ferguson Productions
2019
Genius - IQ/BBQ Website
2019
Hi-Rez Studios Corporate
2019
Human Worldwide
2019
Hummingbird Media
2019
Hyatt: Social Is a Behavior
2019
ID2020
2019
IvyConnection
2019
Justin Welsh
2019
Kar Properties
2019
LTN Global
2019
LaGuardia Design Group
2019
Marketplace
2019
Niles Media Group
2019
Occasion Brands
2019
Pelham Court Hotel
2019
Pineapple Ventures
2019
Rafi Properties
2019
Ridgewood Arts Foundation
2019
Rock N Air
2019
Sarah Chance
2019
ScreenTec
2019
Somernova
2019
TRC Advisors
2019
TRC Network
TRC Network website
2019
The New York Times - NYT Live
2019
Times Square Stage Lighting
2018
420 Real Properties
2018
Animal
2018
Animal Media Group
2018
Baltz & Co
2018
Cue
2018
Dr. Edward Mullen
2018
Father John Misty
2018
Guster
2018
HALVR
2018
HNTRLND
2018
Here Be Dragons / Division 7
2018
Hu Kitchen
2018
Hunt A Killer
2018
Hyatt Corporation
2018
INC
2018
Interstate Batteries
2018
Jesse Korman
2018
Josh Sundquist
2018
Lab Solutions
2018
Life Safety Systems
2018
Liquidnet
2018
Long Island Gamma Knife
2018
Lorde
2018
Magic Drop
2018
Noteworth
2018
OnPointe Marketing Group
2018
Paladins
Paladins website design
2018
Pebble
Pebble ecommerce website
2018
Positive Beverage
2018
Q-T Intimates
Q-T Intimates ecommerce website
2018
Ross Institute Media
Ross Institute Media website
2018
Ross School
Ross School website
2018
Rostam
Rostam website
2018
S&W Media
S&W Media website
2018
Stimson Studio
Stimson Studio website development
2018
Stomping Ground Photo
Stomping Ground Photo website
2018
Suit Up
Suit Up website
2018
Taylor & Gray
Taylor & Gray website
2018
Terri Foods
Terri Foods ecommerce website
2018
The Ariadne Getty Foundation
The Ariadne Getty Foundation website
2018
The Bridge
The Bridge brand and website
2018
The New York Times - Corporate
The New York Times Corporate design
2018
The New York Times Conferences
2018
The New York Times: Get With The Times
The New York Times: Get With The Times website