How to Know Better: Our Design Process Framework
When clients come to us, it's because they need something. Maybe it's a crazy good website or some breakthrough branding. No matter the need, in our initial conversations they usually ask similar questions about our design process. They want to understand the concrete steps and thinking we'll use to create something astonishing for them. Which makes perfect sense, because clear processes are comforting. It speaks to the traditional approach most professions lean on: follow certain steps and we'll arrive at the desired outcome.