The Point delivers some really amazing long-form content to the web. The problem up until now was delivering that content in an easy-to-read, easy-to-share format. Paper Tiger was tasked with re-imagining The Point’s web presence without making too many “What’s the point?” jokes (tougher than it seems).
We knew this site needed to be responsive - reading articles on tablets and phones was a high priority and the only way to deliver the proper viewing experience was to make sure we designed for each device. The resulting site is built for showcasing exceptional content meant for reading, not skimming.