We have been lucky to have a relationship with The New York Times for several years and have gratefully been able to work with them on several projects. We have been able to exercise our nimble dev skills on some cool sites for the NYT FIlm Club, inCollege, inEducation, and the Ad Lab. Our biggest undertaking with The New York Times was when they needed to update the one of their most crucial B2B sites: their Media Kit. The New York Times needs no introduction. But they DID need a facelift for their media kit. The old media kit had been built many years before we came on board and had become several hundred pages deep.
Paper Tiger was asked to handle the information architecture, design, and development for revitalizing this important piece of their infrastructure.We consolidated hundreds of pages into dozens, created a beautiful user interface, and integrated a CMS. We created a powerful, easy to use site for the Times and, perhaps just as importantly, their advertisers who needed to quick access to the information on the Media Kit. The new site is one of the most engaging and eye catching media kits in the industry.
The new interface asks the user for exactly what they want and delivers the information to them. No need to dig through ad specs anymore.
We've been able to work our development chops on projects of growing complexity. Most recently, we developed the redesigned inCollege site that has a pretty nifty content grid and easily connects a subscriber to their sales representative.
When does the special section come out, when do I need to reserve it, and when do I need to get my material in? That's all advertisers want to know and what the site tells them.