Pro Audio is an industry that has always fascinated us. After all, Paper Tiger was founded by music industry relics looking to branch out creatively. Even though we primarily focus on visual design now, the warm glow and gentle hum of a recording studio still feels like home to us. As soon as we heard about this project, we jumped at the chance to bring those familiar feelings to life on a new site.
Pro Sound Effects is in a class by itself in terms of selection, quality, and talent. It’s a company run by great people with a genuine passion for what they do.
These values align closely with those at Paper Tiger, making this one of the best collaborations we’ve done yet.
PSE came to Paper Tiger with a useable but unwieldy Magento site. We consulted with the team on choosing a new platform (Shopify) and restructured their information architecure to simplify the way their content is served. At the heart of the project was a responsive front-end user experience and interface overhaul. The end result is a more powerful, better looking Pro Sound Effects site that will last for years to come.