A group of entrepreneurs from Harvard and MIT Media Lab came to Paper Tiger (flattering, right?) with an incredibly ambitious idea. They had created a unique technology for measuring personal impact in the world of social organization and charity. Now they just needed a brand and a site design. Impactree.org includes full user profiles, notifications and a messaging platform for sharing and receiving donations from members and brands. The goal is for users to easily engage other users in the support of charitable causes, so seamless UI was a necessity.
We delivered a final brand and site design full of illustration, color and energy. We worked closely with the conceptual team at Impactree to create a site that allows users to interact, share and create in a way that has never been done before. Paper Tiger handled all of the information architecture, user experience design, branding, and user interface design. We handed off dozens of PSDs full of site designs and illustrations and the Impactree coding team worked their magic. Prior to launch, we have been actively involved in the design QA and are looking forward to launching a site unlike anything we've ever seen before.