It is in every part of our process. Designing for purpose directs our user experience, technological, and creative solutions. But, our creative design goal for every project is to make the work relatable to the audience. It addresses a tone that is aligned with your objectives and is welcomed by the user.
We started this company because we’re visual people… we were the ones doodling during lectures and the ones who took art classes for more than a simple credit. We try our damnedest day by day to make the world a prettier place through design, but there’s more to it than just making a website that’s easy on the eyes.
Fill out my online form.
IA & UX design at Paper Tiger is all about the big picture. Every project that comes in our door starts with a thorough IA & UX process that, in some cases, takes longer than any other phase of the project. It allows for quick changes to content and high-level conversations about what your new site has to do to be successful.
It starts with a conversation between our team and yours. We define your top conversion points, user funnels & ultimate goals. In the olden days, there were wireframes that would form the skeleton of the site. These days we create a working prototype of the site that allows you to click through to the different sections and get an early feel for the UX (user experience). We can analyze how the site will move with a tangible example, built on your vision and our expertise. With mobile browsing making up 15% (last we checked) of internet traffic, we take care to ensure that this large and growing audience segment is taken care of. Responsive and adaptive design and development is about as common to us as it is for the desktop.
Overall, our goal here is to create the foundation and frame for the site - to make sure it will let users easily understand what they are seeing and get to where you want them to be.
Here are a few examples of projects where design played a major role in the outcome.